Applebees and 1980s

On January 1, 1980,┬áBrothers Bill and T.J. Palmer started Applebee’s in Decatur, Georgia. Before being known as ‘Applebee’s Neighborhood Bar and Grill,’ the restaurant was called, ‘Applebee’s Rx for Edibles and Elixirs,’ which does not sound that edible at all. However, in 1986, its name was changed to ‘…Neighborhood Bar and Grill,’ as we all are familiar with today to reflect the Palmer Brothers’ idea of the restaurant being a place where people could name their very own. “Today, with more than 1,900 restaurants, Applebee’s is the world’s largest casual dining restaurant chain.” Currently, the restaurant offers a two for $20 deal–one appetizer and two entrees.

Sources:

http://www.underconsideration.com/brandnew/archives/applebees_insert_name_here.phphttp://www.applebees.com/History.aspx

http://en.wikipedia.org/wiki/Applebee%27s

http://www.applebees.com/History.aspx

Applebee's logo from 1980 to present

There are not too many Applebee’s logos floating around, meaning not a lot was created. The logo on the left was used from 1980-2007. Some Applebee’s still use it nowadays. The logo on the right is the current one. The 1980s logo has like a Storybookish font, the apple centered, and the words ‘Neighborhood Grill and Bar’ underneath. The green color in which the white lettering is on top of is like a chalkboard green. The letters are kind of clunky.

Applebee’s current logo took another pathway in appearance. The letters are much thinner and the chalkboard green background is gone. Instead of being white, the letters are green. Also, the slogan, not the rest of the restaurant’s name, is underneath the word ‘Applebee’s.’ The apple looks more 3-D like, more shiny and more digitalized than the old one. On top of that, the new apple shifted its way more towards the left onto the double ‘Ps.’ This logo looks more corporate and not as fun, in my opinion. The letter ‘A’ swoops.

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~ by ktracey on May 17, 2011.

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